Are You Shifting With the Shift?

Steph Mazanowski • January 18, 2026

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Marketing Mythbusters written in a notebook

Pause. Breathe. Savor the Moment.

Unravel. Recalibrate. Recommit.

Be A Sponge.

Grab Ahold of the Tools. Run. Go Help Local Businesses.

 

Every time I attend a conference like this, I leave inspired, wowed, excited and blessed. This one was no different.

 

Inspired by the amazing speakers and the side conversations with my peers who do what I do in their own communities all across the country. Mostly the same way I do, however it’s always fun to share and grab a hold of new ideas.


Wowed by the way Best Version Media is evolving and leaning into technology, staying ahead of the curve and redefining marketing for local businesses as the landscape continues to change faster than ever. On the leading edge of marketing trends, filtering out the noise, and delivering proven solutions, and I…. I… GET TO bring that amazingness back to OUR local business partners.


I only HOPE you all are starting to understand what I hold in my hands for you, all you’ve gotta do is listen if I call on you or raise your hand and come grab it if I haven’t got to you yet.


I get to share with every single one of you, A Complete Visibility System. A modern, holistic marketing model that blends trusted print media with digital visibility, professional content and data-driven tools that our local businesses NEED to stay relevant today.


While many companies focus on one channel at a time, we integrate print, digital, online presence and community trust into a single, cohesive strategy….(and I add in my photography skills to round out the polished and professional appearance).

 

We continue to grow faster than traditional marketing companies because we are evolving with the market. Staying current with what’s actually working in marketing right now and ready for tomorrow.

 

I’m not looking for a bunch of transactions… I’m looking for long-term relationships with businesses who want more customers, stronger recognition and deeper connection within the Bloomington-Normal neighborhoods that matter most to them.

 

I’m looking for those who understand that long-term visibility beats short-term tactics every time. And those who want to have a marketing plan that matches today’s buying behaviors…and tomorrow’s too… whatever that may be.

 

In the coming days I will spoon feed you bite-sized nuggets on social media that I am blessed to be the one to share with you. Some things you may have heard before others maybe not, but what I’m about to give you is marketing gold.

 

Don’t wait for all of this though, hop on my calendar before January 31st If you want to take a deeper look at what you’ve got going on and want me to take a look at where you might have gaps, I am more than happy to sit down with you and help you find them.


For the next two weeks, I will give you a free Visibility Check. It’s not a pitch; it’s just a snapshot of how visible and credible your business looks online and in the community and how ready you are for what’s happening with AI compared to your competitors. And if you want to talk further after that, we can dig in and come up with a game plan custom to your needs.

 

But regardless… I am holding something that is VERY SPECIAL for our business community and it is my privilege to help those who see the importance of shifting with the shift.

 


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